The studio look
People clock a studio ad in half a second and they're gone before your logo shows up.
Street interview ads, London
Put your product to the street test.
We take your product out onto London streets, hand it to people walking past and film what they say. Then we edit the best of it into ads for Meta and TikTok.
Free call with Sam, who runs every shoot. Finished ads within 21 working days of your product arriving.
Shot for Mason's Meats Fat Cow
The problem
Your ads look like ads.
The same script
Plenty of UGC creators read near enough the same lines for every brand they work with. Your customers have heard it.
Never enough of it
Meta and TikTok want new creative all the time. Filming that in-house is a job nobody on your team has time for.
Why it works
Why a stranger sells it better.
Stop01
Someone mid-scroll sees a real person being asked a question, and wants to hear the answer.
Trust02
The person holding your product has never heard of you and doesn't owe you anything.
Buy03
When they like it, your customer's doubts get answered by someone just like them.
An industry benchmark of street interview ads found they reached new customers at 2.79x the rate of the same brands' other prospecting ads, with a 2.17x higher hook rate and 4.0x effective new-customer ROAS.2026 industry benchmark of US brands. Figures describe the format, not results from our shoots.
The reels
Straight off the street.
Tap one to watch it with sound.
Want to see your product in one?
Book a call
Formats
Six formats we shoot.
We'll pick one on the call, based on whatever stops people buying.
01
Taste test
They try it there and then. You get the face they pull, good or bad.
02
Blind test
Yours and the market leader with the labels off. Which one do they pick?
03
Guess the price
They guess what it costs, then we tell them. Works best on premium products.
04
The quiz
One question about your product that most people get wrong.
05
Would you swap?
We ask what they normally buy, then whether they'd switch to yours.
06
Pick one on the callFirst reaction
We hand it over without a word of explanation and film what they make of it.
How it works
How a shoot works.
You send us the product and we take it from there. Finished ads land within 21 working days of it arriving.
01
The call
Tell us what you sell, who buys it and what your current ads aren't doing.
02
The brief
We write the questions around whatever makes people hesitate before they buy.
03
The street
Once your product arrives, we go out in London and stop people walking past. Nobody is cast and nobody is given lines.
04
The edit
Each video gets 3 rotating hooks, captions, and sizes for Meta and TikTok. You approve before anything goes live.
What you get
The Street Test Pack.
3 finished ads, 3 rotating hooks on each. Ready to upload, within 21 working days of your product arriving.
- Finished adsEdited for the feed. No raw footage for you to sort through.
- 3 rotating hooks per videoRun them side by side and see which one people stay for.
- Captioned and sizedFor Reels, TikTok and Stories.
- Paid-ads licenceLicensed for paid social. Everyone on camera has signed a release.
- WhitelistingIf you'd like, the ads can run from our account as partnership or Spark ads.
- Your sign-offNothing goes live until you've approved it.
- The Doubt ReportA write-up of the questions and doubts strangers raised about your product. Useful well beyond the ads.
- What you send usEnough product to hand out, a line on who buys it, and any claims you want to make. That's it.
Our promise. You get all 3 ads, re-edited until you're happy to run them. If we come up short, you don't pay for the gap.
Why us
Filmed in London, for UK buyers.
British people on British streets. If your customers are in the UK, that's who they should be hearing from.
Claims checked before we film. If something you want to say could get an ad pulled under UK rules, we'll tell you on the call.
You deal with Sam. The same person on the call and at the shoot.
Who's behind it
The founder
Founder, The Street Test
FAQ
Straight answers.
Are the people real?
Yes. They're people walking past who we stop and ask. No actors and no coaching. Anyone who ends up in an ad has signed a release first.
What if people don't like it?
Better to hear it from a stranger on the street than from your sales figures. We use the honest reactions that work for you, and we don't fake any.
Can we run these as paid ads?
Yes, that's what they're for. Every cut comes licensed for paid social.
Can you run them from your handle or ours?
Either. If you'd rather, we whitelist them so they run from our account as partnership or Spark ads.
Who is this for?
Brands selling things people eat, drink, wear or put on their skin. Food, drink, beauty, supplements, fashion and homeware.
Where do you shoot?
London. If you need somewhere else in the UK, ask.
How much does it cost?
One fixed price for the pack, quoted on the call. Our first brands get a founding rate.
How fast is it?
Finished ads within 21 working days of your product arriving with us.
What if we don't like the edits?
We re-edit from the footage until you're happy to run them. If we can't get you all 3 ads, you don't pay for the ones we're short.
Who have you shot for?
Mason's Meats and Fat Cow, both happy to take a reference call. Ask on the call and we'll put you in touch.
Book a call
Think your product would pass?
Book a call and tell us what you sell.
Free, no obligation. Founding rate for our first brands. Pick any time that suits.
Prefer to message? DM us on Instagram